WHAT WE DO
Great work for good health
Cementing change with BE-COMMS
BE-COMMS (Behaviorally Enriched Communications) is the proprietary operating system at the heart of everything we do. Unlike other communication approaches, BE-COMMS goes deep into the brain, leveraging the non-conscious and conscious factors that shape your customers’ decision-making. We transform these insights into a behavioral strategy, integrating them into our creative and omnichannel approach to cement real-life behavior change in your customers.
WORK
Our Work
True To Your Heart
In the US, 1 in 3 deaths is caused by cardiovascular (CV) disease. Millions are taking statins and have added fenofibrates, fish oil supplements, or niacin in misguided efforts to lower their CV risk.
They are doing everything they can to lower their risk—so learning there is another FDA-approved option they may not be aware of prompts anticipated regret and drives action to learn more.
Last Laugh
In India, talking about death is a taboo. Even the terminally ill and their families do not discuss death, let alone palliative care. But palliative care helps people accept and discuss death, even find the humor in it.
This multidimensional campaign features terminally ill people performing stand-up comedy shows to break the taboo. Thanks to this reframing, a country that was once afraid of death is now laughing about it.
Stolen Futures
The threat of heart failure is often perceived by physicians to be a distant risk for their patients with diabetes. That said, like all of us, physicians strive to feel in control.
We created urgency to address the risk through a dramatization of loss, which we know to be a compelling motivator, prompting physicians to take action.
Slums For Worms
In India, 1 in 2 people suffer from worm infestation. Physicians and patients are aware of worms but ignore them. How could we help people visualize the problem to inspire action?
An unexpected metaphor made the problem resonant. Slums are ubiquitous in India, encroaching overnight and growing into every available space—just like worms in the intestine. The intestinal housing colony we built ensured that more worms went homeless.
eLEOmental
eLEOmental is a dermatological case game for logical minds. Targeted at dermatologists, pediatricians, and primary care physicians, this online platform pushes beyond standard medical education to issue a competitive challenge and compelling entertainment.
A great example of how strong storytelling can engage and provide context, making it easier to understand and remember information, eLEOmental has hundreds of professionals hooked.
The Call
When it comes to getting proper healthcare, it shouldn't matter how white or black your name or voice may sound. Unfortunately, it does. To spark a more just conversation around non-conscious bias in medical practice, we revealed just how different outcomes can be, even when patients present with the same symptoms.
This provokes cognitive dissonance—when our actions don’t align with our beliefs or values, we make changes to relieve the discomfort.
BigMuscles Nutrition X Ranveer Singh
Indian brands in the sport nutrition space were incorrectly seen as less effective than their international counterparts. To overcome this misperception, we created a campaign with Bollywood star Ranveer Singh that embraced our brand’s performance and its Indian-ness.
So, despite “gyming” being seen as a western concept, we reinforced that Indians have been doing this for decades, even shooting in a 100-year-old akhada (traditional training ground for wrestlers and bodybuilders) to make the point. It’s a powerful example of both authority bias and the power of self-identity.
Handxiety
Over 300 million people battle anxiety disorders globally. Therapists use cognitive behavioral therapy and grounding techniques to de-escalate attacks. But these techniques are most effective when guided—and the therapist can’t be there for every attack. Until now.
Handxiety was inspired by a childhood game. It taps into nostalgia to trigger the release of dopamine, uses hand movements for grounding, and makes control achievable with guided practice using your therapist's own voice.
SERVICES
Our Services
Behavioral Creative
Our award-winning creative work draws on behavioral insights to deliver innovative experiences that build and define brands, and cement healthy change.
Marketing Communications
From pre-launch through lifecycle, we build brands that stand the test of time, across HCP and patient audiences.
Medical Communications
We relentlessly apply the principles of science to the communication of your data, ensuring that your brand is forged with the strength it needs to succeed.
Omnichannel Strategy
From omnichannel planning through flawless execution, we are passionate about building brands that engage customers and activate brand adoption on their own terms.
Market Access
Our Value Builders team understands the intricacies impacting payer decisions, HTAs, and coverage and reimbursement to deliver value at every stage, in every market.
AWARDS
Our Awards
